A new way to study design
LEARN TO
SEE.
UNDERSTAND.
DESIGN.
The Anatomy of Trust
Art · Perception · Objects · Interfaces · Healthcare
A year-long intellectual curriculum exploring how humans learn to look, trust, desire, fear, remember and act — and what those ancient behaviors can teach us about designing digital healthcare.
What if the best way to understand a digital interface isn't to study interfaces?
And the human mind behind all of them.
Digital interfaces did not invent human behavior.
For thousands of years, humans have been learning how to look.
Artists learned how to direct attention.
Architects learned how to guide movement.
Designers learned how to create desire.
Institutions learned how to signal authority.
Rituals learned how to create repetition.
Stories learned how to transform information into meaning.
Digital products inherited all of it.
The course explores that inheritance.
FROM ART
TO PERCEPTION
TO INTERACTION
TO HEALTHCARE
The course doesn't teach art history for the sake of knowing art history. It teaches you to recognize the mechanisms underneath it.
LOOK → THINK → CONNECT → DESIGN
LOOK
Before interpretation, there is perception.
Look at the painting for five seconds.
05
The same question appears on a screen.
Where should the patient look first?
Summary
Today
HbA1c elevated
8.2% · Above target range
Strain
12.4/21
Moderate · On track
Heart Rate
62 bpm avg
HRV
48ms
Sleep
7h 12m
Steps
8,420
Weekly Activity
Strain trend
Art teaches you to see the mechanism.
Design teaches you to control it.
Healthcare forces you to question whether you should.
Because healthcare is not just a product.
A screen can sell you something.
A healthcare screen can change what you believe about your body.
It can create reassurance.
Anxiety.
Trust.
False certainty.
Action.
Avoidance.
Design becomes
an ethical act.
12 WAYS OF SEEING
Not another UX course.
art
- Painting
- Sculpture
- Architecture
- Fashion
- Objects
- Photography
- Symbolism
- Visual culture
human
- Perception
- Attention
- Trust
- Desire
- Fear
- Memory
- Identity
- Ritual
digital
- UI
- UX
- Information architecture
- Interaction
- Data visualization
- AI
- Healthcare
- Behavior
ART
×
HUMAN BEHAVIOR
×
DESIGN
×
HEALTHCARE
You won't learn what to design.
You'll learn how to see why it works.
Conventional
Here's a pattern.
This course
Why does the pattern work?
Conventional
This feels good.
This course
What is creating that feeling?
Conventional
Make the information simpler.
This course
What happens to trust when simplification removes complexity?
For people who are tired of designing by pattern.
PRODUCT LEADERS
You want to understand behavior beyond metrics and funnels.
UX / UI DESIGNERS
You want a deeper visual and cultural vocabulary.
HEALTHCARE INNOVATORS
You design products where trust and vulnerability matter.
FOUNDERS
You want to understand why people choose one product over another.
STRATEGISTS
You want to connect culture, psychology and technology.
This is probably not for you if you're looking for:
- Figma tutorials.
- Design-system documentation.
- UX certification.
- A library of UI components.
- Growth hacks.
- Conversion tricks.
- A conventional art-history degree.
This is for you if you want to develop judgment.
Why this exists.
I've spent years working with healthcare technology, AI and digital products.
And I kept noticing something.
We spend enormous amounts of time studying products, frameworks and technologies.
But very little time studying the human beings who use them.
Those humans have been looking at images, objects, spaces, symbols and rituals for thousands of years.
I wanted to understand what designers could learn from that history.
So I built this curriculum for myself.
And then realized other people might want to study it too.
A year of learning to see.
MONTH 01
THE GAZE
MONTH 02
THE BODY
MONTH 03
AUTHORITY
MONTH 04
DESIRE
MONTH 05
FEAR
MONTH 06
RITUAL
MONTH 07
NARRATIVE
MONTH 08
SYMBOL
MONTH 09
MEMORY
MONTH 10
ORDER
MONTH 11
MATERIAL
MONTH 12
THE DIGITAL BODY
The Anatomy of Trust
Invest in your point of view
A YEAR TO
€590
/ Year
The first edition of
The Anatomy of Trust.
12 WORLDS
Art · perception · objects · interaction · healthcare
PRIVATE STUDIO
Notes · questions · connections · principles
INTERACTIVE LEARNING
Look · Think · Connect · Design
12 MONTHS
A complete intellectual journey
First access. First invitation. First look.
Your private studio.
Your thinking becomes the course.
My Notes
My Questions
My Concepts
My Principles
My Contradictions
My Visual Vocabulary
My Manifesto
“Hierarchy isn't about size. It's about attention.”
CARAVAGGIO → ATTENTION → UI
+ Add connection
You don't simply finish the course. You leave with a philosophy of your own.
At the end,
you don't get a certificate.
You get a point of view.
Your Healthcare Design Manifesto
- your theory of attention
- your theory of trust
- your theory of desire
- your theory of fear
- your theory of ritual
- your theory of narrative
- your principles of healthcare design
Built for
Start with one question.
Why does a red number feel more urgent than a gray number?
Early Access
Want to be among the first?
The Anatomy of Trust is currently being developed as a private learning experience.
Leave your details below and we'll let you know when the course opens.