Your product works. Adoption does not.
Adoption engineered for real-world healthcare.
For B2B clinical products and B2C and D2C medical products where adoption never becomes routine.
Trusted by teams navigating hospital workflows, procurement reality, and clinical adoption.
Reality check
Most healthtech leaders recognize this reality.
Interest is high. Pilots run. Products launch. Adoption breaks quietly, and growth stalls before teams realize why.
Adoption is the bottleneck.
Not demand. Not features.
It breaks between intent and workflow.
Why adoption fails
Adoption breaks between intent and workflow.
Adoption does not fail randomly. It fails when there is no system carrying intent into routine behavior, for clinicians and for patients.
- Buying intent is validated, but no one owns behavior change after the demo, whether the user is a clinician or a patient.
- Clinical, operational, and trust constraints surface late. Pilots lack a clear path to scale or internal ownership.
- Onboarding optimizes first use, not repetition. Habits do not form, and sustained usage never stabilizes.
WHAT MEDORA DOES
Adoption engineered for real-world healthcare.
We work at the intersection of product, sales, clinical reality, and data — where most teams struggle and growth quietly breaks.
We design the systems that carry adoption from pilot intent into daily clinical workflow.
Our role is not advisory theater. We don't produce decks without accountability.
The outcome is a repeatable system that turns pilots and launches into routine usage, usage into revenue, and revenue into proof leadership can defend.
The Engagement Model
Adoption Diagnosis
Identify where usage drops between demo, pilot, and daily workflow.
- Map friction across stakeholders and processes
- Define the adoption metrics that matter
Conversion Architecture
Design activation, onboarding, and proof moments that fit clinical reality.
- Build a conversion path from pilots to contracts
- Align product flows with ops constraints
Execution Blueprint
A sequenced plan that defines what changes, who owns it, and how adoption success is measured for clinicians or patients.
- What to change, in what order
- Who owns each action internally
Output: a system that turns pilots into usage, usage into revenue, and revenue into proof.
Who Medora Is For
Nearly 70% of healthcare products fail due to poor market fit.
Our mission is to help your company define the right strategy and build a clear path to success.
- Patients onboard, but habits do not form.
- Engagement drops after early use.
- Usage metrics are hard to defend to partners, payers, or investors.
- Growth stalls despite strong early signals.
- Patients onboard, but habits do not form.
- Engagement drops after early use.
- Usage metrics are hard to defend to partners, payers, or investors.
- Growth stalls despite strong early signals.
- 10+ years building and scaling digital health
- AI/ML programs across 40+ laboratories
- Worked with hospitals, clinicians, regulators, and investors
Built inside clinical reality.
Medora was founded by Anna Solovyova, a healthtech and AI executive with more than ten years of experience building and scaling digital health products. Her background includes founding and leading healthtech startups, building AI and machine learning programs across more than forty laboratories, designing clinical validation and compliance processes.
Medora is the synthesis of this experience, applied directly to the adoption problems most teams struggle to solve.
Engagement Packages
Choose the level of intervention your adoption needs.
Adoption Sprint
Post-pilot teams who need clarity on what breaks and what to fix first.
4–6 weeks
The Adoption Sprint is designed to fix adoption before patterns harden and become difficult to reverse.
- Adoption diagnosis (where usage drops and why)
- Conversion architecture (activation + onboarding + proof moments)
- Execution blueprint (owners, sequence, metrics)
Adoption Reset
Teams with stalled growth post-launch who need product + sales realignment.
8–12 weeks
- Workflow and stakeholder redesign
- Pilot-to-contract conversion system
- Measurement plan that creates defensible proof
Advisory Partnership
Leaders who want adoption thinking embedded into ongoing decisions.
Monthly
- Ongoing strategic review + prioritization
- Support across product, sales, clinical reality, and data
- Adoption metrics reviews + board-ready narrative